In today's fast-paced world, true innovation doesn't come from chasing the latest trends. It comes from within, from your deep passion and unique perspective. True Innovation Theory is a proven framework for tapping into this inner well of creativity and transforming it into meaningful, impactful results.
Are you stuck in conventional thinking? Are you struggling to come up with truly original ideas that resonate with you and your market? Many individuals and organizations become overwhelmed by external pressures and lose sight of their intrinsic motivations. This can lead to forced, unsustainable innovation that doesn't resonate.
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True Innovation Theory offers a fresh alternative. Developed based on years of research and practice at zenschool, this unique approach focuses on discovering your "Ikigai" (purpose in life) and connecting it to innovative solutions. Through a process of mindfulness, deep self-reflection, and meaningful dialogue, we help you identify your core passion and turn it into an actionable idea.
True Innovation Theory is based on several key principles.
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Intrinsic Motivation First: We believe the most powerful and sustainable innovations come from your inner desire and passion.
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The power of mindfulness: By focusing your attention on the present, you can quiet the noise and connect with your inner voice.
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Radical self-disclosure: Creating a safe space for open and honest sharing leads to deeper insights and fosters authentic connection.
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Meaningful conversations: Deep, reflective conversations clarify thinking and reveal hidden possibilities.
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Focus on implementation: We go beyond ideation to provide practical guidance and support to turn your innovative ideas into reality.
We categorize innovation into True Innovation and MeToo Innovation.
True Innovation is a unique, genuine creation born from one's inner passion and what one really wants to do. Even if it takes time, the goal is to create new value and markets (Turtle Shape).
On the other hand, MeToo Innovation is about imitating and following existing success stories. It can be launched quickly, but competition is fierce (red ocean), and it is said to be difficult to differentiate significantly or achieve long-term growth (rabbit type).
We place importance on true innovation that originates from within ourselves.
The True Innovation approach isn't just theory; it's proven to work in the real world. Graduates of our zenschool program have achieved incredible things, including developing a robot to explore the moon, delivering mindfulness programs to global corporations like Google and McKinsey, and even securing massive funding for the development of a "flying car." These examples demonstrate the transformative power of tapping into your inner motivation.
The True Innovation Theory is for anyone who wants to unleash their creative potential and make a meaningful difference.
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Entrepreneurs who want to build businesses with purpose.
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Business leaders who want to foster a true culture of innovation within their teams.
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Individuals who want to find their own "IKIGAI" and align their work with their values.
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Anyone who feels stuck, wants inspiration, or is looking for a new approach to problem-solving.
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Founder introduction
Koji Miki
Kouji Miki
Representative of enmono Co., Ltd.
He joined Fujitsu Limited. After earning a Master's degree in Media and Governance from Keio University, he continued on to a doctoral program and served as an executive at an IT venture before being laid off due to a downturn in business. To recover from the shock, he began practicing zazen every morning. Based on his experience caring for his own mind and coming up with new business ideas through zazen, he launched "zenschool," an innovation management method utilizing mindfulness. His work was featured in the January 2016 issue of "Gaia no Yoake." In September 2017, he hosted "Zen2.0," Japan's first international mindfulness conference, at Kenchoji Temple in Kita-Kamakura, drawing highly acclaimed speakers from Japan and abroad. He has held the conference for five consecutive years, and it has now grown into the world's largest international conference on Zen and mindfulness. He is working to make Kamakura a mindful city that combines Zen and IT.
Core skills: Mindfulness, dialogue, and AI
Hobbies: Zen meditation, trail running, surfing
Shigeru Utsunomiya
Shigeru Utsunomiya
Director of Technology, enmono Co., Ltd.
After graduating from Doshisha University, he worked in production engineering at Suzuki Motor Corporation for 18 years, then worked as a production engineering manager at a local factory, before joining NC Network, a venture that supports small and medium-sized manufacturing companies, where he met Miki. There, he worked as the head of production engineering and procurement, providing sales support such as selecting prototype manufacturing locations and procuring parts.
He then founded enmono Inc. with Miki in 2009. With two years of experience facilitating an idea generation workshop called the Power Generation Conference, he excels at extracting ideas for in-house product development. In addition, with many years of experience as an engineer in the manufacturing industry, he has strengths in supporting business ideas related to manufacturing.
Core skills: dialogue, metaverse, manufacturing know-how
Hobbies: Tennis, manga, Narou novels