Why 500,000 yen?
~The Challenge of True Cost Accounting~
We are letting go of the lie of “cheapness” right here and now
Starting in September 2026, the tuition fee for zenschool will be revised to 500,000 yen.
This is not merely a “price increase.”
It is a challenge to the economic system—one that seeks to
properly account for the “true costs” that modern society has overlooked.
The True Nature of “Cheapness”: The Deception Called Externalities
The “cheapness” we enjoy every day is actually built on someone else’s sacrifice.
・A 100-yen hamburger → Environmental destruction, labor exploitation
・Budget training programs → Instructor burnout, diluted content
・Streamlined organizations → Lack of humanity, burnout syndrome
These are known as “externalities.”
They are costs intentionally excluded from the surface price.
The bill is being passed on to the environment, the future, and our own physical and mental well-being.
Deepening the value brought by each step
Step 1: Deepening Connections — "An evening where we let go of our roles and talk as individuals"
(Regarding program content evolution after December 2025)
This marks the beginning of a seven-month journey. On the evening of the first retreat, you will share a meal with the founder and talk in a relaxed atmosphere until late into the night. Essential realizations are hidden in the conversations that are not shared during the daytime sessions. This time is the most important time to maximize the "psychological safety" that is the foundation of the program and to deepen and solidify your exploration.
Step 2: Connecting to the Future — "Dialogue with Seniors on a Journey of Discovery"
(Regarding program content evolution from March 2026 onwards)
In the middle of the program, when you start to see the outline of your own quest, you will have the opportunity to talk with zenschool graduates who are a little further ahead of you. The honest words of seniors who have faced similar challenges and walked the same path of quest will act as a lighthouse shining a concrete light on your future. The hope and conviction that "maybe I can do it too" will turn into the courage to take the next step.
Step 3: Culmination of personal exploration — “Personal retreat with the founder”
(Regarding program content evolution from June 2026 onwards)
The climax of the program will be a special time in Kamakura, where we will shift the focus from group learning to individual transformation. Through an intensive half-day one-on-one dialogue with the founder, you will deeply integrate the learnings and realizations of the past seven months into your own life story, no one else's. This will be the most personal and powerful culmination of your journey of inquiry.
Step 4: Accompanying you on a new journey — "Integrating what you learned into life after the program"
(Regarding program content evolution from September 2026 onwards)
Completing zenschool is not the goal, but the beginning of a new journey. How will you utilize the "treasures" you have gained in the program in the real world after graduation? You will map out the concrete first step together through individual coaching with the founder. This accompanying journey will turn your experience at zenschool into a compass for a lifelong pursuit.
Deepening the value brought by each step
Step 1: Deepening Connections — "An evening where we let go of our roles and talk as individuals"
(Regarding program content evolution after December 2025)
This marks the beginning of a seven-month journey. On the evening of the first retreat, you will share a meal with the founder and talk in a relaxed atmosphere until late into the night. Essential realizations are hidden in the conversations that are not shared during the daytime sessions. This time is the most important time to maximize the "psychological safety" that is the foundation of the program and to deepen and solidify your exploration.
Step 2: Connecting to the Future — "Dialogue with Seniors on a Journey of Discovery"
(Regarding program content evolution from March 2026 onwards)
In the middle of the program, when you start to see the outline of your own quest, you will have the opportunity to talk with zenschool graduates who are a little further ahead of you. The honest words of seniors who have faced similar challenges and walked the same path of quest will act as a lighthouse shining a concrete light on your future. The hope and conviction that "maybe I can do it too" will turn into the courage to take the next step.
Step 3: Culmination of personal exploration — “Personal retreat with the founder”
(Regarding program content evolution from June 2026 onwards)
The climax of the program will be a special time in Kamakura, where we will shift the focus from group learning to individual transformation. Through an intensive half-day one-on-one dialogue with the founder, you will deeply integrate the learnings and realizations of the past seven months into your own life story, no one else's. This will be the most personal and powerful culmination of your journey of inquiry.
Step 4: Accompanying you on a new journey — "Integrating what you learned into life after the program"
(Regarding program content evolution from September 2026 onwards)
Completing zenschool is not the goal, but the beginning of a new journey. How will you utilize the "treasures" you have gained in the program in the real world after graduation? You will map out the concrete first step together through individual coaching with the founder. This accompanying journey will turn your experience at zenschool into a compass for a lifelong pursuit.
zenschool rejects “efficiency.”
・Time for Miki and Utsunomiya to engage deeply with each individual
・Space for participants to engage in thoughtful dialogue with one another
・Silence that may seem “pointless,” and the courage to pause
It is precisely this “inefficiency” that serves as the fertile ground for transformation.
Deepening the value brought by each step
Step 1: Deepening Connections — "An evening where we let go of our roles and talk as individuals"
(Regarding program content evolution after December 2025)
This marks the beginning of a seven-month journey. On the evening of the first retreat, you will share a meal with the founder and talk in a relaxed atmosphere until late into the night. Essential realizations are hidden in the conversations that are not shared during the daytime sessions. This time is the most important time to maximize the "psychological safety" that is the foundation of the program and to deepen and solidify your exploration.
Step 2: Connecting to the Future — "Dialogue with Seniors on a Journey of Discovery"
(Regarding program content evolution from March 2026 onwards)
In the middle of the program, when you start to see the outline of your own quest, you will have the opportunity to talk with zenschool graduates who are a little further ahead of you. The honest words of seniors who have faced similar challenges and walked the same path of quest will act as a lighthouse shining a concrete light on your future. The hope and conviction that "maybe I can do it too" will turn into the courage to take the next step.
Step 3: Culmination of personal exploration — “Personal retreat with the founder”
(Regarding program content evolution from June 2026 onwards)
The climax of the program will be a special time in Kamakura, where we will shift the focus from group learning to individual transformation. Through an intensive half-day one-on-one dialogue with the founder, you will deeply integrate the learnings and realizations of the past seven months into your own life story, no one else's. This will be the most personal and powerful culmination of your journey of inquiry.
Step 4: Accompanying you on a new journey — "Integrating what you learned into life after the program"
(Regarding program content evolution from September 2026 onwards)
Completing zenschool is not the goal, but the beginning of a new journey. How will you utilize the "treasures" you have gained in the program in the real world after graduation? You will map out the concrete first step together through individual coaching with the founder. This accompanying journey will turn your experience at zenschool into a compass for a lifelong pursuit.
A place where you can shed your social mask (persona) and reveal your vulnerabilities and uncertainties.
This doesn’t happen by chance.
・Strictly limited group size (up to 3 people)
・Maintaining Kamakura as a “sanctuary”
・Long-term support over 7 months
Maintaining this “sanctuary” comes at a cost.
Zenschool is not a place that teaches skills (apps).
It is a place where you can rewrite the operating system of your life.
A mechanical, ego-driven state (Doing)
↓
A systematic, purpose-driven way of being (Being)
This transformation will stay with you for the rest of your life.
500,000 yen is an investment in this OS that will last a lifetime.
Deepening the value brought by each step
Step 1: Deepening Connections — "An evening where we let go of our roles and talk as individuals"
(Regarding program content evolution after December 2025)
This marks the beginning of a seven-month journey. On the evening of the first retreat, you will share a meal with the founder and talk in a relaxed atmosphere until late into the night. Essential realizations are hidden in the conversations that are not shared during the daytime sessions. This time is the most important time to maximize the "psychological safety" that is the foundation of the program and to deepen and solidify your exploration.
Step 2: Connecting to the Future — "Dialogue with Seniors on a Journey of Discovery"
(Regarding program content evolution from March 2026 onwards)
In the middle of the program, when you start to see the outline of your own quest, you will have the opportunity to talk with zenschool graduates who are a little further ahead of you. The honest words of seniors who have faced similar challenges and walked the same path of quest will act as a lighthouse shining a concrete light on your future. The hope and conviction that "maybe I can do it too" will turn into the courage to take the next step.
Step 3: Culmination of personal exploration — “Personal retreat with the founder”
(Regarding program content evolution from June 2026 onwards)
The climax of the program will be a special time in Kamakura, where we will shift the focus from group learning to individual transformation. Through an intensive half-day one-on-one dialogue with the founder, you will deeply integrate the learnings and realizations of the past seven months into your own life story, no one else's. This will be the most personal and powerful culmination of your journey of inquiry.
Step 4: Accompanying you on a new journey — "Integrating what you learned into life after the program"
(Regarding program content evolution from September 2026 onwards)
Completing zenschool is not the goal, but the beginning of a new journey. How will you utilize the "treasures" you have gained in the program in the real world after graduation? You will map out the concrete first step together through individual coaching with the founder. This accompanying journey will turn your experience at zenschool into a compass for a lifelong pursuit.
Deepen your exploration. The program continues to evolve to provide the best experience.
The seven-month investment and its value
Back when the price was 500,000 yen
In 2019, we launched zenschool with a price of 500,000 yen.
There were two participants.
One of them became a shareholder after graduating.
Their inner exploration deepened, and they said, “I want to be more involved.”
The other demanded a refund, saying, “I didn’t see any results.”
“I wanted to learn about the manufacturing business,” they said.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
If, after 7 months:
❌ “I didn't acquire the skills I was hoping for”
❌ “I didn't learn anything useful for my business”
❌ “It wasn't worth 500,000 yen”
then
zenschool might not be the right fit for you.
But if, seven months from now, you find yourself thinking:
✅ “I’ve discovered my true voice”
✅ “I’ve figured out what was causing my confusion”
✅ “I’ve found a compass to guide me through the rest of my life”
✅ “I’ve acquired a mindset that will serve me for a lifetime”
then
500,000 yen shouldn’t seem like a lot.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
To everyone currently considering
As a preparation period to deliver the best possible experience, we have decided to schedule our first price revision to begin in December 2025.
Therefore, anyone who applies by the end of November 2025 will be able to take this new, ever-evolving program at the current price (300,000 yen, excluding tax).
We hope you will start your journey of discovery at your own pace.
